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McDonald’s said Wednesday that it is starting the next round of testing for the loyalty program in the United States before it launches nationwide later this year..
The fast food giant has successful loyalty programs in other countries like France. Now the company is as close as possible to bringing them to its domestic market. In November McDonald’s began field trials in Arizona and Nevada. The company added New England restaurants to testing a few weeks ago. About 900 McDonald’s restaurants as of Wednesday’s of 14 thousand restaurants of the American chain are already part of the testing process.
Starbucks and Chipotle Mexican Grill are among the restaurant chains that have used loyalty programs to grow their loyal customer base and encourage more frequent visits. Customer data from these programs can also help a company personalize promotions for members and encourage consumers to enter restaurants during less busy hours..
Alex menendez, a franchisee from Miami, is a member of the operators committee that oversees the testing of the loyalty program.
«It is no secret that we are late on the way to the implementation of the loyalty program, but I think that from the operator’s side we have been wanting to reward our regular customers for many years.», – said Menendez.
MyMcDonald Members’s Rewards earn 100 points for every dollar spent and have the opportunity to earn even more points through targeted promotions such as doubling points per visit on Monday. The program is divided into four levels – 1500, 3000, 4500 and 6000 points – for different redemption options under 16 menu items.
Members can use cash and mobile ordering, pay for food and earn points. When the program launches nationwide, customers will also be able to pay with credit or debit cards..
Alicia mason, Vice president mcdonald’s of Digital, Media and Customer Relationship Management, said the loyalty program is changing the customer experience in several ways. McDonald employees’s will greet loyal members by name as they drive through the carriageway, and customers will receive a personalized email after they receive their orders, indicating upcoming deals tailored for them.
«It was more special and different from my usual McDonald’s experience.’s, said Mason, who tried out the program on a recent trip to Arizona..
But bonuses aren’t just for McDonald customers.’s. Its employees will also be able to collect points through training through the loyalty program. Menendez said that in the past, educating employees on digital initiatives was not a priority, so franchisees were looking for a way to get their employees involved..
The loyalty program is part of the new MyMcDonald platform’s, which ties together various technology investments, such as the app and digital menu boards, and makes it easier for customers to order and pay for food. Like many other restaurant chains, the coronavirus pandemic has led to a sharp increase in McDonald’s digital orders.’s, which further strengthened the trend that existed before the crisis.
McDonald’s stock’s fell 2% in the past 12 months, bringing the company to a market value of $ 161 billion. While American restaurants recovered relatively quickly from the pandemic, European lockdowns hit sales in the fourth quarter..